Company Celebrations
Your Company Celebrations
Busy overtasked people focused on immediate issues and problems can lose track of a larger vision and the overall customer experience culture. CX Day is that moment, a pause during the year, when your company can take a breather, refresh and recommit to customer experience.
Grab ahold of this opportunity and you can potentially:
- Create awareness of what customer experience is and what it means in the organization
- Create awareness for what CX initiatives are underway
- Create awareness of the governing CX body
- Educate the experience framework (e.g., Forrester or Temkin framework – Customer Understanding, Measurement, Governance, Executive Commitment, etc.)
- Celebrate customer experience successes
- Thank people for their ongoing work to deliver great customer experiences
Celebrate the Day Ideas
- Day-Long CX Educational Series
- Organize events around the framework and show what we do to gain customer understanding (e.g., research, VOC programs), designing around the customer experience, etc.
- Go further and carry on the series for the whole week.
- Customer Appreciation Events at your field offices or districts
- Invite customers to come in celebrate the day with employees
- Go further and generate an educational program for both employees and customers to take advantage of.
- Viral Recognition
- Create a movement to flood the company with recognitions and rewards from top contributions to customer service to person who parked the furthest from the entrance.
- Inspire and promote a colleague recognition initiative leading up to the day where each employee is encouraged to show recognition and/or gratitude to someone else in the company through their own creative way.
- Customer Journey Visualization
- Create a visualization of the current customer journey map.
- Go further by sending employees on a “customer journey” and ask them to record their insights and takeaways
- “Invite the masses” to the nemunas.net Live Online Events
- Facilitate a large enough space to broadcast some of the live online events like the webinar, Google+ Hangouts and Twitter chat
- Go further by holding breakout discussion to talk about observations and lessons learned from the online sessions
- “Stress-less” Employee Value Opportunity
- Provide on-site shoulder massage centers where employees can take a break for 10 minutes and receive a shoulder massage
- Go further with this by providing a recorded, fun message about the company’s customer experience that employees listen to on headphones while enjoying the massage. “Sit down and soak up the Customer Experience”